ASUS's special ROG Astral GeForce RTX 5090 Edition 20 has appeared on a European retailer's store page priced at €6,499, roughly US$7,435. The listing makes the Anniversary-themed card one of the priciest RTX 5090 variants seen in retail channels.
The card launched as part of ASUS's ROG 20th Anniversary collection and has already attracted attention because of extreme pricing on select vendor models since the RTX 5090 reached the market. The LDLC listing gives the clearest public retail price for the Astral Edition 20 outside of China, where other limited RTX 5090 editions showed even higher numbers.
ASUS ROG Astral RTX 5090 Edition 20 Hits LDLC At €6,499
The European retailer LDLC listed the ASUS ROG Astral RTX 5090 Edition 20 for €6,499, which converts to about US$7,435 according to the report. That price positions the card above many other vendor RTX 5090 models and notably higher than the ROG Matrix RTX 5090 initial listings.
Wccftech’s coverage highlights that the RTX 5090 family already commands high retail prices in some regions, driven in part by constrained memory supply and other market pressures described as a "RAMpocalypse" in prior coverage.
ROG 20th Anniversary Edition Pricing Compared To Other RTX 5090 Models
The Astral Edition 20 joins a group of premium RTX 5090 variants that have appeared with inflated prices since launch. Wccftech notes the ROG Matrix RTX 5090 was listed around $4,000 at one point, while other specialty editions — including region-only or ultra-luxury models — have cost significantly more.
The LDLC price for the Astral Edition 20 is lower than a previously reported China-only family bundle price but remains the highest single-card retail price reported among mainstream vendor listings so far.
ASUS's Limited Editions And The Market Forces Pushing Prices Up
ASUS created the Edition 20 series to celebrate ROG's 20th anniversary, which explains the limited-run positioning. The report links the high European price partly to ongoing market conditions that have pushed GPU and memory costs higher for vendors and consumers.
That dynamic has left room for manufacturers to place premium pricing on special editions, even when similar non-limited RTX 5090 cards are available at lower retail points from other brands.
Availability And Regional Pricing Uncertainty For The ROG Astral RTX 5090 Edition 20
LDLC's listing is the clearest sign of European availability, but Wccftech cautions the €6,499 listing may not reflect final nationwide pricing in other regions such as North America. The article also notes other RTX 5090 models from different vendors remain listed at a wide range of prices.
Buyers tracking flagship GPU availability should expect regional variation. The LDLC listing, however, demonstrates how expensive limited anniversary editions can become when a high-demand flagship GPU meets constrained component pricing.
The Astral Edition 20's retail appearance underscores the continuing split between standard flagship listings and the high-premium, limited-run models that target collectors and enthusiasts. For background on another user-reported issue involving the ROG Astral RTX 5090 and motherboard interactions, see this user report linking the ROG Astral RTX 5090 to discoloration on a ProArt X870E motherboard.
Wccftech provided the original retail listing details and the price translation; readers considering premium RTX 5090 variants should compare regional listings and consider whether limited-edition premiums match their intended use or collector value.
